The RNLI (Royal National Lifeboat Institution) has launched its 2015 Christmas appeal, asking supporters to help fund the build of the new Shannon Relief 4 lifeboat. This relief lifeboat will provide back-up support for any lifeboat that is out of action, meaning that it could be deployed anywhere around the coasts of the UK and Ireland.
Yoyo designed and built the microsite for the campaign, which acts as the destination point for offline and email marketing campaigns. To help engage the audience, the microsite features an interactive prize draw for visitors to have their name added the hull Read full story ›
Source: The Drum
Industry News