Nick Moutter, chief executive officer and founder of programmatic platform Admedo, has called for the establishment of a new regulatory body to investigate “suspect, damaging and potentially criminal” practices currently being employed within the programmatic industry.
Speaking to The Drum, Moutter said: “Programmatic as an industry has many issues, but the main one is transparency: transparency around margins, transparency about the relationships between agencies and trading desks and DSPs, transparency around some of the M&A activity we’re seeing. Some of the stuff going on is deeply suspect to say the least and advertisers and publishers are suffering as a result.”
Moutter believes Read full story ›
Source: The Drum
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