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What you don’t know about viewability

on Dec 2, 2015 | 0 comments

By Owen Ridolfi

It was about a year ago that a seemingly innocuous picture of a striped dress nearly broke the internet. People practically came to blows over whether a dress originally posted on Tumblr was blue and black—or white and gold.

No matter what color combination people saw, they were confident in their version of reality. Variations in perception and biologic bias produced dramatically different ‘truths’. Without conscious thought, your brain decided what spectra of light was hitting your retina and produced the sensation of some color. You knew the color of the dress, and there was no argument. That system Read full story ›

Source: The Drum