By Minda Smiley

US online ad revenues brought in $15bn during the third quarter of this year, making it the highest quarterly spend on record, according to the Internet Advertising Bureau.

The number marks a 23 per cent increase from 2014’s third quarter revenues of $12.2bn. It’s also a 5 per cent jump from this year’s second quarter revenues of $14.3bn.

Sherrill Mane, senior vice president of research, analytics and measurement at IAB, said: “Brands and agencies are focusing ever more attention on interactive screens, following consumers as they flock to digital platforms to be entertained, engaged, and informed.”

Earlier this year, the IAB reported that Read full story ›

Source: The Drum