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‘Sexist’ Cillit Bang advert banned for showing only women doing the cleaning

on Dec 11, 2015 | 0 comments

By John Glenday

A ‘sexist’ advert for cleaning product Cillit Bang has been banned in Spain after viewers complained that of 32 happy customers depicted not a single one was a man.

The gender imbalance saw dozens of women filmed spraying and scrubbing whilst smiling for the camera and concluded with the message, ‘Try it and you’ll be convinced.’

When confronted by the absence of men in the advert manufacturer Reckitt Benckiser said that it was merely reflecting the gender of its customer base, claiming that women were the biggest market for its range of cleaning products.

A spokesman said: “a Reckitt Benckiser spokesman said: ‘The Read full story ›

Source: The Drum