By Gillian West

When Chevrolet launched a campaign featuring gay and interracial couples, chief marketing officer Tim Mahoney was braced for negative reaction from conservative fronts. In the months leading up to the launch Mahoney openly recalls reviewing the spot (‘The new us’ by Commonwealth/McCann Detroit) over and over with senior executives and several hundred local marketing associations. It would have been easier to walk away, but he was determined to reaffirm that “Chevrolet is a new company with a new way of thinking”.

And he’s not alone, it seems. Madison Avenue is changing. In the last year US adverts have become more socially Read full story ›

Source: The Drum