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‘A little more Silicon Valley coupled with German competence’: VW starts up new brand mindset

on Dec 11, 2015 | 0 comments

By Seb Joseph

Volkswagen is realigning strategically and technologically to clean up its tarnished brand following the emissions scandal, revealing plans to up its digital spend in a bid to become more transparent.

A ‘chain of mistakes’ and a mindset that tolerated cheating led to the emissions rigging, admitted the car maker after concluding the investigation into a scandal that has shredded its reputation. This was not a one-time error, confessed chairman of the board management Hans Dieter Potsch yesterday (10 December) and in order to weed out that deep-rooted issue the business is taking on a new mindset that will be powered by Read full story ›

Source: The Drum