Four of the largest tobacco firms, including Philip Morris International and British American Tobacco have kicked off a legal challenge over the government’s decision to introduce a plain packaging law.
Under the regulations tobacco companies would be forced to use a “dull brown” colour on the outside of the packaging and white inside should the law come in to effect as planned next May.
However the companies, which also includes Imperial Tobacco and Japan Tobacco International yesterday (10 December) kicked off a six-day legal battle to put forward the argument that removing branding is an infringement of their intellectual property. Read full story ›
Source: The Drum
Industry News