By John Glenday

Turkish Airlines has signed a global sponsorship deal to become the ‘official airline partner’ of UEFA Euro 2016, the first carrier to partner with the tournament in its 55-year history.

Under the deal Turkish Airlines will develop a range of exclusive offers and social media campaigns such as special charter rates for teams travelling to France.

M. İlker Aycı, board chairman of Turkish Airlines said: “The partnership with UEFA Euro 2016 is the perfect opportunity to celebrate the very best in European football with fans from all over the world. We very much look forward to the competition and look forward to Read full story ›

Source: The Drum