Adblock Plus provider Eyeo is continuing its drive to legitimise itself in the eyes of the wider advertising industry by pairing with Ipsos to publish what it claims is the first survey rating consumer attitudes towards online ads.
Unsurprisingly, the report finds widespread discontent with many of the industry-norm ad units, with respondents claiming that pop-up banner and video ad units were the most disruptive – or “annoying” – ad units.
The 6,000 survey respondents, hailing from the US, France and Germany, also claimed that those ad formats like search, text and banners that don’t get in the way Read full story ›
Source: The Drum
Industry News
