Weight Watchers has seen their stock price soar almost 30 per cent over the past two days since Oprah Winfrey shared a video campaign she has fronted for the weight-loss program provider.
The video is part of Weight Watchers’ new campaign to showcase its latest holistic approach to food, fitness and wellbeing, and includes advice from brand ambassador, Oprah Winfrey. Winfrey shared the video supporting the company on her Twitter account two days ago (29th December) to a reception of 30 million followers.
Winfrey first announced her partnership with Weight Watchers in October, when she bought 10% of WTW stock Read full story ›
Source: The Drum