Welcome to The Drum’s Account Roundup. To help you stay up to date, each Friday we’ll bring you a summary of the latest account wins and reviews taking place across the industry both globally and locally. Here’s a look back at what we think you need to know this week.
Local
Hope&Glory
Adidas has appointed Hope&Glory to help boost its UK running and women’s fitness divisions.
The London-based PR agency will look after the Boost brand and help establish the technology across its range of performance running shoes. Hope&Glory will initially focuses on evolving the brand’s #workit exercise campaign into the January Read full story ›
Source: The Drum
Industry News