Analysts at the University of Nottingham are calling for greater regulation on the depiction of alcohol and nicotine consumption in YouTube music videos.
The university held a study measuring how often tobacco and alcohol arose in 32 of the most popular music videos during a 12-week period to better understand how young Brits are be influenced by them.
Across the board, there were 1006m “impressions” of alcohol and 203m of tobacco in the charts – with 22 per cent of viewers classified as teenagers.
‘Trumpets’ by Jason Derulo and ‘Blurred Lines’ by Robin Thicke contained the highest number of tobacco references whereas ‘Timber’ Read full story ›
Source: The Drum
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