Yorkshire Tea made a surprise appearance in YouGov BrandIndex’s top UK brands list this week. YouGov BrandIndex measures the public’s perception of brands on a daily basis across a range of measures, including value, buzz and satisfaction. The annual results were compiled using buzz scores from across the year, measuring whether people have heard good or bad news about a brand during the previous two weeks.
The brand took seventh place with a buzz score of 10.1. It was the only FMCG brand to bag itself a spot in the top 10. While Yorkshire Tea is a relative newcomer Read full story ›
Source: Marketing Week
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