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Is the Homebase brand about to disappear?

on Jan 15, 2016 | 0 comments

By Sarah Vizard

Home Retail Group confirmed yesterday (14 January) that it has been in talks with Wesfarmers about a bid for Homebase for around £340m. That deal would see Wesfarmers take on the entire Homebase business, including all its stores and distribution centres. Product brands owned by HRG including Habitat are not included but could be licensed by Wesfarmers for a year.

Wesfarmers is one of Australia’s biggest companies and owns, among others, supermarket brand Coles as well as department stores Target and Kmart. It is also the owner of Bunnings Warehouse, a home improvement and outdoor products retailer that sells to both Read full story ›

Source: Marketing Week