Diesel has taken taken the conscious decision to advertise on PornHub, plus ‘hook-up’ apps Grindr and Tinder according to reports, in a move that is designed to reclaim its ‘edgy’ image.

The premium fashion brand has announced plans for the campaign which will advertise its underwear range according to a Sunday Times report which quotes its artistic director Nicola Formichetti.

The move is a bold step for the fashion brand an flies in the face of conventional notions of brand safety, although the Sunday Times article quotes Formichetti as saying the campaign was inspired by the desire to do something “fun”. Read full story ›

Source: The Drum