Multi-sensory experiences will be crucial in attracting consumer attention in 2016. In a world where digital devices dominate, engaging consumers by stimulating their senses beyond purely visual or audio advertising has the potential to be incredibly powerful.
Virtual reality to connect online and in-store experiences
One of the biggest trends in 2016 will be the increased use of virtual reality technology, including those with added sensory experiences involving taste and smell. The number of virtual reality shopping experiences will also increase as online users move around the store, try products and then Read full story ›
Source: Marketing Week
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