By Adam Flomenbaum

Super Bowl 50 is nigh and the buzz is already building for what leading brands will do on the advertising front.

According to Amobee Brand Intelligence, a marketing technology company, Budweiser is the brand most associated with Super Bowl advertising in digital content engagement (December 16, 2015 – January 16, 2016). Amobee measures “digital content engagement” by what people are seeing, reading, interacting and engaging with on over 600,000 sites across mobile, video, web and social.

The interest in Budweiser makes sense: a recent TiVo survey determined that the company’s 2014 “Puppy Love” and 2015 “Lost Dog” were the top Super Read full story ›

Source: The Drum