Biscuit maker Border Biscuits has invested £4.3m in a rebrand as it looks to increase its production and attract more consumers.
The rebrand involves new packaging, a new look website and a large scale consumer and trade advertising campaign, which will introduce seven new characters – The Biscuitiers, with the strapline Border Biscuitiers Bake Better Biscuits.
The characters will be introduced via a trade advertising campaign kicking off this month, followed by a national TV campaign rolling out from March.
New packaging designs, created by Coley Porter Bell, will roll out across its 21 strong portfolio nationwide from this month. The new packs Read full story ›
Source: The Drum
Industry News