Publicis Groupe has spawned another division, called ‘Sapient Inside’, which it promises will bring tech and creativity closer together.
The new division is underpinned by a number of changes made to the business over the past three months. In Janurary, the Groupe completed a massive restructure to create four “solutions hubs” each led by a chief client officer. The four hubs included Publicis Communications, Publicis Media (also recently restructured), Publicis Sapient and Publicis Healthcare.
Publicis Sapient, created by the Groupe’s buyout of Sapient Nitro in 2015, saw four digital-led agencies – Sapient Consulting, SapientNitro, DigitasLBi, Razorfish – Read full story ›
Source: The Drum
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