Pitch is extending its business into sponsorship strategy and activation with the launch of a specialist sponsorship division, Pitch Partnerships.
The new arm of the sports PR agency will be headed by Gavin Peters, the former chief strategy officer Havas Sport & Entertainment. Peters brings with him 15 years of experience in delivering campaigns, commercial strategy and insight for both sponsors and rights holders such as Barclays, Coca-Cola, O2, the FA and FIFA.
Henry Chappell, chief executive of Pitch, said: “Now is the perfect time to expand our offering into sponsorship strategy and activation.
“We will have an integrated, campaign-led approach Read full story ›
Source: The Drum
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