By Laurie Fullerton

With the buyer experience clearly evolving towards more and more online interaction throughout the buying process – from the first meeting to the final purchasing decision, it is more important than ever that B2B marketers rethink their strategies.

While the buyer process does rely on first impressions at the outset, these are unlikely to be face to face meetings as impressions now hinge on strong content marketing and social media, sales and marketing alignment and nurturing as the new route to a prospective customer. More than ever, B2B marketers need to strive to reach the entire buying team, and deliver Read full story ›

Source: The Drum