Aligning Strategy and Creative: a blog of two halves

Here, Thinking Juice’s strategy director and creative director each share their side of the story…

Daniel Ward-Murphy, strategy director, Thinking Juice

When I first joined the ad agency world, I believed that agencies were the best at using insight in a truly directional way, but I also felt the best research work existed outside of agencies. As a result, I wanted to use my personal experience in both areas to build a department that did both, really well, with rigorous research underpinning the strategy that would then, in turn, guide the Read full story ›

Source: The Drum