By Secret Marketer

I have decided to use this opportunity to rewrite a piece of fundamental management psychology – my version of Abraham Maslow’s ‘Hierarchy of Needs’ from a CMO’s perspective.

Maslow built his pyramid on what he called “physiological needs” at the base – the things critical for human survival. I believe this was broadly correct; the primary requirement for all marketers is resources – having enough budget and headcount to be able to do our job.

Maslow argued that the next most important need is safety. In my hierarchy, it is good agencies. As marketers, we need great support – to come up Read full story ›

Source: Marketing Week