A campaign by Wildlife Reserves Singapore uses mobile technology, such as the gyrometer and accelerometer, to tell an interactive story of the plight of animals trafficked for the sale of luxury items.
The charity wanted to break through a barrier of ignorance on the subject in Singapore, using the interactive story on mobile and outdoor ads to challenge people with a “don’t know, don’t care attitude,” to take action.
Enlisting creative agency Possible to the task, the agency decided that telling a story about specific animas would help build more of an emotional case for people and the Yellow-Crested Cockatoo and the Read full story ›
Source: The Drum
Industry News
