By Natalie Mortimer

Lynx (Axe outside the UK) has completing its updated brand positioning with the redesign of its product range in line with the men’s grooming product new positioning.

The refresh follows last month’s roll out of campaign ‘Find Your Magic’, which marked a U-turn on its marketing strategy as Lynx looks to emulate the success of sister-brand of Dove’s Real Beauty Sketches.

Prior to the repositioning, Lynx products and accompanying marketing campaigns had historically told men that it can help them get with a girl. But following research, Lynx’s new positioning features is more focused on allowing men to find their Read full story ›

Source: The Drum