By Sarah Vizard

It was back in 1976 that Steve Jobs, Steve Wozniak and Ronald Wayne founded Apple. And while the road has not always been smooth, little could they have known 40 years ago that Apple would become the biggest company in the world by market capitalisation – worth a staggering $605bn by the latest count.

It is also the world’s most valuable brand by almost any measure. Interbrand, Brand Finance and Millward Brown’s BrandZ all rank Apple as number one – citing its user centricity, focus on consumer trust and ability to move into new areas such as payments and wearable tech Read full story ›

Source: Marketing Week