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The risks and rewards of Tesco pushing its own mobile payment app

on Apr 1, 2016 | 0 comments

By Thomas Hobbs

waitrose-quickcheck

Marketing Week first broke the news of Tesco’s trial of the PayQwik app, which allows customers to pay for baskets worth up to £400, back in 2014. And this week it emerged that the supermarket giant will expand the pilot to 500 stores and write to 600,000 customers offering them a trial following what it described as “very positive” feedback.

Tesco isn’t alone in its mobile payment endeavours. Last month, Waitrose trialled a self-scan app for shoppers in three stores and said it could launch the concept nationwide by the end of the year. It also recently Read full story ›

Source: Marketing Week