By Thomas Hobbs
Marketing Week first broke the news of Tesco’s trial of the PayQwik app, which allows customers to pay for baskets worth up to £400, back in 2014. And this week it emerged that the supermarket giant will expand the pilot to 500 stores and write to 600,000 customers offering them a trial following what it described as “very positive” feedback.
Tesco isn’t alone in its mobile payment endeavours. Last month, Waitrose trialled a self-scan app for shoppers in three stores and said it could launch the concept nationwide by the end of the year. It also recently Read full story ›
Source: Marketing Week