Snapchat has inked a deal with NBC to provide users content around this summer’s 2016 Rio Olympics and the US Olympic Team Trials, which will include daily Snapchat ‘Live Stories’ and an NBC Rio Olympic Discover channel.
Both the Live Story experiences and Discover channel will be available to Snapchatters in the US for two weeks around the Games and NBC Olympics will co-produce the Discover channel with Buzzfeed, creating clips and shots from inside and outside Rio Olympic venues.
Meanwhile, the Live Story will include behind-the-scenes and fan moments from the ground.
“We are thrilled to be working closely Read full story ›
Source: The Drum
Industry News