The phrase the Internet of Things has moved beyond hype alone and has been a key theme at this year’s Mobile World Congress and Unilever’s global media innovation director Jay Altschuler believes it could lead to interesting opportunities for brands.
Speaking to The Drum at the conference in Barcelona, Altschuler said the connected world is of “huge interest” to the FMCG giant.
“That’s not to say that for example opening my refrigerator in the morning I see an ad for Knorrs soup, is necessarily the right expression for that but there are signals that we can start to Read full story ›
Source: The Drum
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