By Noel Young

“Dear New Jersey,” the Unilever billboard says, “when people call you ‘The Armpit of America,’ take it as a compliment. Sincerely, Dove.”

The new billboard due to go up in the state in July has got many people in a lather. The state already feels abused over the scandal of the political closure of lanes on the George Washington bridge. Now this!

The Dove billboard is part of a brave attempt by UK company Unilever to raise the image of armpits and sell underarm cosmetics . Already a TV commercial has been launched (although it doesn’t have Read full story ›

Source: The Drum