One of the trends emerging from this year’s Upfronts season is that online publishers, in somewhat of an ironic twist, are partnering with networks to create content for linear TV. Networks are seeking to recapture some of the audience that has turned its attention to emerging platforms, while publishers are seeking to elevate their brands beyond the web.
Earlier this month, PopSugar, a leading online desintation geared toward millennial women, and Z Living, a fitness and health-focused linear TV network currently available on Verizon Fios, DISH, and Cablevision, announced a partnership that will combine PopSugar’s appeal with Z Living’s reach.
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Source: The Drum
Industry News