Thailand has the second highest rate of road deaths in the world, according go BBDO Bangkok, and 80 per cent of motorcyclist fatalities occur on rural roads, with the danger increasing when riders ride alone, or at night.
According to the campaign, head injury causes riders to lose their consciousness, leaving them unable to call for help. To combat this the agency, in cooperation with ThaiHealth’s Road Safety Project, created Helpmet, a helmet that can detect a serious head impact and call for help when riders are unconscious.
Currently, accident reporting processes are voice-based, which depends on the victim or Read full story ›
Source: The Drum
Industry News