By Seb Joseph

In the not too distant future advertisers and tech companies will be forced to share the revenues they reap from personal data that will increasingly be owned by its subjects, predicts Publicis Groupe chief Maurice Levy.

He described this transition as the “new golden age” for advertising, a reference to what some see as a massive opportunity to build deeper and more worthwhile relationships with consumers in the wake of data reforms. From 2018, data protection regulations will be harmonised under a single legal framework, giving the likes of Publicis Groupe a chance to reassess the data value exchange between businesses Read full story ›

Source: The Drum