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How brands can remain relevant in the age of the shape-shifting consumer

on May 24, 2016 | 0 comments

By Jason Alan Snyder

My eight-year-old son and I love mythology and spend hours talking about the archetypes, heroes and villains that help shape our understanding of the world. Recently, we discussed the Greek myth of Proteus, the seer whose apparent identity is so mutable that no one knows who he is. He can foretell the future, but changes his form constantly, so he cannot be forced to do so. He poses as an old man, then a tall green tree, then a blinding fire – to escape those wanting information from him.

This capacity for shape-shifting is an apt metaphor to describe one of Read full story ›

Source: The Drum