Twentieth Century Fox unveiled its X-Men: Apocalypse campaign on Snapchat yesterday. As part of the push, a series of filters were introduced to let fans overlay their selfies with famous characters from the franchise; a gambit that has not gone down well with some Snapchatters.
Regular users of the messaging app are disgruntled that their beloved ‘Dog Face’ and ‘Rainbow Sick’ lenses have disappeared from the platform as part of the exclusive takeover, which has seen Fox purchase the whole filter reel.
Typically, brands pay for one sponsored lens which features at the start of the sticker lineup, but Read full story ›
Source: The Drum
Industry News