By Joe Parrish

The production department at an agency I used to work for had a sign overhead that said, “Good? Fast? Cheap? Pick two.” It was funny in a sad way.

But these days, it has become tragic. Clients want all three. All the time. And if you dare try to run a business (ie ask for more money) or respect your employees (ie ask for more time) or value a craft (ie try to make something great) clients will simply call upon any number of suitors who are all too willing to step into your role.

So what are we as advertising Read full story ›

Source: The Drum