ISBA, the trade body representing brand-side marketers, has reacted to this week’s news that Three is to implement an ad blocking trial next month, by claiming that a full implementation of the technology would be “disastrous for the mobile advertising ecosystem”.
Three yesterday (26 May) lifted the lid on its plans to block ads served across its network with technical trials kicking off next month, following on from an announcement made earlier this year.
Despite claims to the contrary, the mobile operator claims it’s a scheme towards driving customer loyalty rather than a push into the advertising game, with the operator claiming Read full story ›
Source: The Drum
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