The Guardian US’ header bidding strategy will be determined by the reader experience over everything else, the newspaper’s chief executive has promised.
Speaking to The Drum while promoting his sponsorship of the inaugural The Drum Digital Trading Awards US, taking place in New York later this year, Store discussed the company’s experimentation with the digital advertising format, adding his belief that conversation around header bidding was more prevalent in the US than in the UK.
“For the Guardian US, programmatic isn’t like an and/or thing. Its not like direct and programmatic are separate”” he stated. “For us programmatic is weaved through Read full story ›
Source: The Drum
Industry News