Hachette Children’s Group have teamed up with creative agency Ralph to launch a ‘reversible’ TV campaign to promote the paperback release of the 12th and final How to Train Your Dragon book.
The two ad spots, which are created by agency Ralph, are narrated by former Doctor Who David Tennant, who also voices the audiobooks. The spots introduce the themes of the final book in the series ‘How to Fight and Dragon’s Fury’ by Cressida Cowell.
One spot tells the story of the book from the dragon’s point of view, the other, which uses the same script in reverse, tells the story Read full story ›
Source: The Drum
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