The success of Specsavers‘ long running advertising tagline, ‘should’ve gone to Specsavers’ has been so successful that it’s seeped into popular culture and now the company is looking to protect its prized marketing gauntlet with a trademark on the phrase ‘should’ve”.
The high street optician filled a trademark application with the UK Intellectual Property Office seeking to establish Specsavers’ rights to the use of the terms “should’ve” and “shouldve [sic]” in a wide range of commercial spheres.
Trademark lawyers have cast doubts on the likelihood of the application being successful though given the commonality of the expression.
London patent attorney, Martin Read full story ›
Source: The Drum
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