By Doug Zanger

For marketers, getting and gathering data can be a love/hate affair. The love comes from the numbers that come in, clearly indicating where campaigns are performing and how budget can and should be spent. The hate? Intuitive, quick reconciliation and aggregation. Clunky spreadsheets and complex interpretations between ad and attribution providers is part and parcel. Mobile marketing technology company Tune, at their Postback ’16 event in Seattle, announced the release of Multiverse, to help address this and other marketer pain points.

“It’s a really big deal from a workflow perspective. From a data perspective, the marketer already has access to Read full story ›

Source: The Drum