DDB Singapore has created a campaign for the Ministry of Communications and Information in Singapore to help make retirement planning more appealing to its citizens.
The campaign used famous Singaporeans and turns them into a their animal alter ego to explain the benefits of planning for retirement, with the aim of making the topic a lot more entertaining and palatable.
The quirky campaign is a reaction to reports that suggest that Singaporeans are spending less time planning for the later stages of life, so the government is taking a proactive approach to ensure this doesn’t leave problems in the future.
The spots feature Read full story ›
Source: The Drum
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