The Drum has launched episode four of a 12-part video series, Cliché Killers, produced in partnership with Stein IAS, exploring B2B advertising clichés.
Episode four, The Handshake, looks at why imagery of this tiresome cliché is still so commonly used in B2B advertising.
“Originally believed to be a gesture of peace, by showing you weren’t concealing any weapons, it then evolved to become a business contract,” said Nathalie Nahaj, explaining the history of the cliché. “In some parts of the world it can even make an agreement legally binding.”
“The handshake won’t make peace with me,” said Reuben Webb. “That’s the way to Read full story ›
Source: The Drum
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