The 2016 presidential race is one of the most polarizing in recent history. Candidates will need to work extra hard to woo independent voters, who now make up 43 percent of the electorate. One of the best ways to move the needle is to double down on digital video, specifically mobile video.
Why this new modality? The answer lies in the fact that millennials, many of them independent voters, now make up America’s largest voting block. Additionally, we know this group spends more time on mobile than on any other information or entertainment platform. However, campaigns are less experienced Read full story ›
Source: The Drum
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