By The Drum

Rubicon Project and SuperAwesome have paired to launch REX, an automated video ad exchange that lets brands advertise their wares with an under-13 age group in a way that is compliant with U.S. regulations.

The pair claim the offering is the “world’s first and only certified COPPA-compliant automated exchange for video advertising”, with the platform able to serve ads across desktop and mobile screens in real-time.

The compliance requirements of COPPA (in the US) and GDPR (in the EU) legally require content owners and advertisers active in the space to only use platforms which do not utilise profile Read full story ›

Source: The Drum