By Haley Velasco

Discovery and Toyota have come together to release the car company’s first-ever scripted virtual reality short-form miniseries. The series, called The Satchel, is four-parts that follow Jim, “an unsuspecting man whose world gets turned upside down when he goes for a coffee date with a mysterious women clutching a suspicious satchel” on Discovery VR.

“Discovery Communications is thrilled to be partnering with Toyota for the third time this year on a world-class, custom offering driven by the immersive storytelling capabilities of Discovery VR,” said Scott Felenstein, EVP, National Ad Sales, Discovery Communications. “We’re committed to bringing innovative Read full story ›

Source: The Drum