UK advertising expenditure is forecast to post 4.2 per cent growth in 2016 and 3.8 per cent growth in 2017, according to the the Advertising Association/ Warc Expenditure. It brings some good news to marketers following the recent IPA Bellwether report which downgraded ad spend predictions in light of the UK’s decision to leave the European Union.
The Advertising Association noted a strong start to the year, where in the first quarter of 2016 (before the Brexit vote) advertising expenditure rose 4.3 per cent to reach £5.7bn – the first time spend has passed £5bn in a first quarter.
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Source: The Drum
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