The six major newspaper groups are locked in discussions about the feasibility of a joint ad sales venture and whether the pooling of resources will help to counter declines in print ad revenue across the market.
The initiative marks the first time the six groups – News UK, Trinity Mirror, Guardian News & Media, DMG Media, Telegraph Media Group, Northern & Shell – have considered an industry-wide collaboration, with each serious enough to put money behind it to run a feasibility study, according to sources close to the matter.
In discussion is the joining up of advertising sales operation across of all Read full story ›
Source: The Drum
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