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Amazon Prime to launch in China without content streaming services

on Nov 1, 2016 | 0 comments

By Charlotte McEleny

Amazon has revealed the details of its Prime service for China, which will focus on delivery of goods and ecommerce, rather than streaming films or original content.

Last Friday Amazon revealed that it would be charging a lower price of 388 yuan ($57) per year, compared with $99 in the US, but this would be so that customers could have free shipping for any transactions over 200 yuan, according to Bloomberg.

Amazon Prime has been a successful means of driving loyalty and repeat customers for the ecommerce and content giant in its home market of the US. In China, Amazon Read full story ›

Source: The Drum